#1 Missing python

April 26, 2010

Someone Will…scare a community, cry wolf, blow up a pole poster, play with the truth, do anything to get a reaction…

On Anzac weekend, this billboard went up in Pyrmont, Sydney on a busy corner street. Without any big announcement or media leaks, the poster was left to its own devices to see what reaction it got. Hundreds of calls and text messages received. Including a few from the TV networks. Some claimed to have found the snake. Others wanted to know if it had been found. Some were downright creepy. Is it ok for a billboard to play with the truth? What’s wrong with harmless fun?

Listen to some of the responses here

The outdoor awards