#6 Ignore Me

May 31, 2010

(billboard by Timba Smits)

Someone Will…try to prove a point, make you look, use words to great effect, make you hungry…
Are billboards impossible to ignore? What if the billboard actually told you to ignore it, would it be possible to ignore? There’s a simple power to big messages in public spaces. And the simpler the better. Can words do what pictures can’t?
TIMBA                 The outdoor awards


#5 Adelaide

May 24, 2010

Someone Will…disorient the audience, make a joke, use location to good effect, supersize a postcard…

What happens if you tell the people of Melbourne they’re in Adelaide? Do people get the joke? Or do people simply think because it’s a billboard, it must be advertising something? Or do they just think the poster company’s made a mistake? Or is there a place for confusion? Does advertising always have to be straight faced – or is there room for some tongue in cheek?

The outdoor awards

#4 Night Flowers

May 17, 2010

(Photograph by Gareth McConnell)

Someone Will…make the case for beauty, use imagery to enhance an environment, let art speak volumes, get back to nature…

It’s rare someone uses billboards to bring beauty to a place. And yet, when you have a canvas this big, it’s amazing how it can stop people in their tracks. Taking things that you might normally only see in a gallery and bringing them into the outside world may not be everyone’s idea of genius. But they do say a picture paints a thousand words. Is advertising art? Or perhaps more interestingly, is art advertising?
Gareth McConnell                 The outdoor awards

#3 Yawn

May 10, 2010

Someone Will…start something infectious, make people react, test a theory, demonstrate the power of an image…

(Photograph by Brock Elbank)

Yawn. And the whole world yawns with you. Or so the saying goes. This billboard went up to see if a simple image could get an instant response. And to test the theory. Is it difficult to get a physical reaction from a billboard? And if not, is it a good idea?
Brock Elbank                 The outdoor awards

#2 I’m with stupid

May 3, 2010

Someone Will…take a gag to the next level, ask for passers by to take photos, make fun of pedestrians, do something simple in a big way…

What happens if you put T-shirt graphics on a billboard? What happens when you give people the chance to use a billboard to take a funny photo. People work it out. Audiences are a lot cleverer perhaps than some agencies or clients give them credit for. Even though, this particular billboard is telling them they’re stupid, of course. Is there room for interactivity? Can outdoor be an event rather than just a message?
The outdoor awards