#2 I’m with stupid

May 3, 2010


Someone Will…take a gag to the next level, ask for passers by to take photos, make fun of pedestrians, do something simple in a big way…

What happens if you put T-shirt graphics on a billboard? What happens when you give people the chance to use a billboard to take a funny photo. People work it out. Audiences are a lot cleverer perhaps than some agencies or clients give them credit for. Even though, this particular billboard is telling them they’re stupid, of course. Is there room for interactivity? Can outdoor be an event rather than just a message?
The outdoor awards

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One Response to “#2 I’m with stupid”

  1. Chris Muir said

    Great job…talking about interactivity…check out this site in London…very cool!!

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