#5 Adelaide

May 24, 2010

Someone Will…disorient the audience, make a joke, use location to good effect, supersize a postcard…

What happens if you tell the people of Melbourne they’re in Adelaide? Do people get the joke? Or do people simply think because it’s a billboard, it must be advertising something? Or do they just think the poster company’s made a mistake? Or is there a place for confusion? Does advertising always have to be straight faced – or is there room for some tongue in cheek?

The outdoor awards

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One Response to “#5 Adelaide”

  1. Tim said

    Did think it was to advertise something for Adelaide. Guess I am a sucker

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